A camera that records videos, a video platform, and an Internet connection – that’s all it takes to produce your own web videos!
In the second part of my four-part series “Web video killed the TV star”, I’d like to show you what you need to get started with web videos.
It’s not about the cutting software or video equipment you use! Start small and work your way up. There’s no point in having state-of-the-art equipment if you don’t have the necessary expertise to use it. And anyhow: what usually makes web videos so appealing is their little imperfections. Most viewers have grown weary of traditional TV shows and prefer web videos which emerge from spontaneous situations and capture real life!
The best-known video platform is YouTube. Apart from just watching videos, you can comment on videos, rate them, and publish your own content by creating a free YouTube account, a so-called ‘channel’. An increase in the number of viewers – especially your regular visitors (also known as ‘subscribers’) – is the best proof for your continuous development.
All feedback – also known as ‘comments’ – is unfiltered! Not all of it will be positive, and much of it won’t make any sense at all. But constructive criticism is something you should definitely take on board!
So what’s next…? “Whatever you feel is the right thing to do! Don’t aim for perfect quality or wait for expensive video equipment.”
Just go ahead and start filming. Experience and skills will come over time. Having said that, it does take more if you have bigger plans and you’d like to turn them into a success – especially if you’re aiming to become an Internet star.
But I’m not going to let you in on all the secrets just yet – the details won’t be revealed until the end of my four-part series “Web video killed the TV star”.