26.04.2014

Crossing over from personal to professional work

26.04.2014

Crossing over from personal to professional work

No-Bake Custard Cake

In the last post, I spoke about shooting food in a non-traditional way, this post will showcase food presented in a more traditional way. One that is more common for professional jobs.

As your passion for food photography grows, and you get booked for professional jobs, you may find the process a bit different than when you do editorial or personal work. There are usually guidelines to follow and a team to work with.

That said, no matter how creative I want to get, I always remember it’s the client vision that comes first. The images you see here are very food focused. There is no extraneous styling—the food is the hero. I know it sounds simple—it is, but sometimes I have to remind myself to keep practicing all aspects of food photography to stay on top of my game.

So regardless of how you shoot, if you want to be ready for that professional opportunity when it comes your way, here’s a quote I love (and guides me) – “Luck is when opportunity meets preparation.”

I hope you enjoyed this series.

Naomi Robinson

Naomi Robinson is the creator and publisher behind the popular blog Bakers Royale, a 2013 Saveur nominated blog for Best Baking Blog. You can also find her as a contributor at Better Homes and Garden’s blog Delish Dish and as a contributor at TheKitchn.com.
When she is not in the kitchen, she’s can be found shooting commercially for brands that range from food based products, to consumer products and for magazines.

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